Phrase by 'Michael Moss'
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That is the one single word that the food industry hates: 'addiction.' They much prefer words like 'crave-ability' and 'allure.'
Author: Michael Moss - American JournalistWords , Single , Food , Addiction
The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating.
Author: Michael Moss - American JournalistEnough , Eating , Brain , Success
Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.
Author: Michael Moss - American JournalistChildren , Good , Food , Health
There are powdered salts, chunked salts, salts shaped in different ways with various additives to work perfectly with processed foods. All of them are geared to increase allure.
Author: Michael Moss - American JournalistWork , Different , Them , Ways
Companies are experimenting with replacing sodium chloride with potassium chloride, because most of the health problems come from sodium. It works for some products, but if you diminish the amount of sodium, people want sugar and fat instead.
Author: Michael Moss - American JournalistYou , People , Problems , Health
It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort... to get people hooked on foods that are convenient and inexpensive.
Author: Michael Moss - American JournalistPeople , Effort , Food , Attitude
Pressed by the Obama administration and consumers, Kraft, Nestle, Pepsi, Campbell and General Mills, among others, have begun to trim the loads of salt, sugar and fat in many products.
Author: Michael Moss - American JournalistOthers , Fat , Salt , Sugar
The optimum amount of sugar in a product became known as the 'bliss point.' Food inventors and scientists spend a huge amount of time formulating the perfect amount of sugar that will send us over the moon and send products flying off the shelves.
Author: Michael Moss - American JournalistTime , Food , Flying , Moon
When it comes to salt, what was really staggering to me is that the industry itself is totally hooked on salt. It is this miracle ingredient that solves all of their problems. There is the flavor burst to the salt itself, but it also serves as a preservative, so foods can stay on the shelves for months.
Author: Michael Moss - American JournalistMe , Problems , Salt , Stay
In the hands of food manufacturers, cheese has become an 'ingredient.'
Author: Michael Moss - American JournalistHands , Become , Food , Cheese
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