Phrase by 'Daniel Ek'

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I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.

Author: Daniel Ek - Swedish Businessman
  Music , Never , Day , Technology


There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.

Author: Daniel Ek - Swedish Businessman
  Music , People , Great , Legal


I'm not an inventor. I just want to make things better.

Author: Daniel Ek - Swedish Businessman
  Want , Just , Better , Things


A playlist can be very versatile, almost like a programming language.

Author: Daniel Ek - Swedish Businessman
  Like , Language , Very , Programming


Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

Author: Daniel Ek - Swedish Businessman
  You , Your , Focus , Saying


It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.

Author: Daniel Ek - Swedish Businessman
  Music , Me , People , Diversity


With Spotify, people don't get it until they try it. Then they tell their friends.

Author: Daniel Ek - Swedish Businessman
  People , Friends , Tell , Try


People just want to have access to all of the world's music.

Author: Daniel Ek - Swedish Businessman
  Music , People , Want , World


If you look at Adele, the reason she did so well was she created great music. It wasn't about a clever marketing trick.

Author: Daniel Ek - Swedish Businessman
  Music , You , Look , Great


For me, as someone growing up in a working-class suburb in Stockholm, I couldn't afford all the music. So back in '98, '99, I was really thinking about how I could get all the music and do it in a legal way while at the same time compensating the artist.

Author: Daniel Ek - Swedish Businessman
  Music , Me , Time , Thinking


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