Phrase by 'Frank Luntz'
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In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.
Author: Frank Luntz - American PoliticianGood , Passion , Unhappy , Emotion
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
Author: Frank Luntz - American PoliticianLook , People , Passion , Sound
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.
Author: Frank Luntz - American PoliticianLife , You , I Am , Change
The way you communicate an idea is different than the way you communicate a product.
Author: Frank Luntz - American PoliticianYou , Way , Communication , Product
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
Author: Frank Luntz - American PoliticianPrinciples , Behind , Product , Execution
We as Americans assume that big companies are bad, and big power companies are even worse.
Author: Frank Luntz - American PoliticianBad , Big , Power , Worse
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.
Author: Frank Luntz - American PoliticianPeople , History , Language , Change
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
Author: Frank Luntz - American PoliticianYou , Trouble , Mad , Politicians
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.
Author: Frank Luntz - American PoliticianMe , Look , Truth , Eye
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.
Author: Frank Luntz - American PoliticianYou , I Am , Politics , Political
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