Phrase by 'Paul Rand'
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Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Author: Paul Rand - American DesignerLife , Talent , Knowledge , Technology
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Author: Paul Rand - American DesignerGood , Goal , Simplicity , Expectations
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Author: Paul Rand - American DesignerSimple , Art , Together , Design
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
Author: Paul Rand - American DesignerValue , Poetry , Meaning , Design
I haven't changed my mind about modernism from the first day I ever did it... It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That's what modernism means to me.
Author: Paul Rand - American DesignerMe , Day , Honesty , Simplicity
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Author: Paul Rand - American DesignerSimplicity , Principal , Role , Depends
Good design doesn't date. Bad design does.
Author: Paul Rand - American DesignerBad , Good , Design , Date
If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.
Author: Paul Rand - American DesignerYou , Nobody , Die , Architecture
Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.
Author: Paul Rand - American DesignerBest , Artist , Superficial , Bullets
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