Phrase by 'Paul Rand'

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A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived.

Author: Paul Rand - American Designer
  Written , Style , Rules , Habits


Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.

Author: Paul Rand - American Designer
  Without , Speed , Aesthetic , Mindless


Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.

Author: Paul Rand - American Designer
  Relationships , Colors , Design , Pictures


In the Orthodox religion, you don't draw the human figure. It's against the rules.

Author: Paul Rand - American Designer
  You , Human , Religion , Rules


I was too practical to want to be a painter.

Author: Paul Rand - American Designer
  Want , Painter , Too , Practical


There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.

Author: Paul Rand - American Designer
  You , Sweet , Research , Opinion


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