Phrase by 'Kat Von D'

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For 'Brow Struck', I really wanted it to be able to create natural-looking brows. So we found this really innovative formula that has a very specific type of shimmer that has a reflectiveness to it. Eyebrows are not naturally matte, so the point of this formula is to really mirror that.

Author: Kat Von D - American Artist
  Point , Mirror , Create , Eyebrows


I like dramatic and crazy, weird, ridiculous eyebrows but I know the majority of people don't do their brows like me.

Author: Kat Von D - American Artist
  Me , People , Know , Crazy


There is no point in developing anything at the cost of exploiting and abusing animals. Not only is it important for me to create a 100% cruelty-free brand but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.

Author: Kat Von D - American Artist
  Me , Name , Important , Beauty


The decision to make Kat Von D Beauty cruelty-free was easy and simple. Sure, my products won't sell in China because of my decision, but if it spares an innocent animal from a life of torture, that is completely worth it in my book.

Author: Kat Von D - American Artist
  Animal , Life , Simple , Beauty


My pro program is going to reach out to more than just the people who have had the luxury of going to makeup school. Personally, when I was a kid, I couldn't afford that. That doesn't mean that they can't be at a professional level.

Author: Kat Von D - American Artist
  People , School , Professional , Makeup


I don't care how many followers you have, but if you're executing amazing makeup, and you're working day to day in the makeup world and really changing the makeup world, to me that qualifies as a pro.

Author: Kat Von D - American Artist
  You , Me , Day , Makeup


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