Phrase by 'Jerry Greenfield'
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Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.
Author: Jerry Greenfield - American BusinessmanYou , People , Food , Caring
Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.
Author: Jerry Greenfield - American BusinessmanYou , Day , Ice Cream , Dessert
It's good to stand for something, to believe in something and base your business on values.
Author: Jerry Greenfield - American BusinessmanGood , Business , Believe , Stand
When you are led by values, it doesn't cost your business, it helps your business.
Author: Jerry Greenfield - American BusinessmanYou , Your , Values , Business
Recycling, packaging, businesses are changing all of those things because that's what consumers want.
Author: Jerry Greenfield - American BusinessmanWant , Because , Things , Recycling
We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
Author: Jerry Greenfield - American BusinessmanMoney , Community , How , Success
Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.
Author: Jerry Greenfield - American BusinessmanYou , Doing , Money , Believe
So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.
Author: Jerry Greenfield - American BusinessmanWorld , Money , Business , Legal
Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.
Author: Jerry Greenfield - American BusinessmanYou , Money , Business , Environmental
Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.
Author: Jerry Greenfield - American BusinessmanLook , Time , Quality , Environmental
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