Phrase by 'Edward de Bono'
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Creativity involves breaking out of established patterns in order to look at things in a different way.
Author: Edward de Bono - English PsychologistLook , Way , Things , Creativity
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Author: Edward de Bono - English PsychologistIdeas , You , Thinking , Change
Logic will never change emotion or perception.
Author: Edward de Bono - English PsychologistNever , Will , Change , Perception
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Author: Edward de Bono - English PsychologistSomeone , Attention , Decisions , Ignore
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
Author: Edward de Bono - English PsychologistYou , Yourself , Success , Growth
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
Author: Edward de Bono - English PsychologistPeople , Car , Power , Intelligence
The need to be right all the time is the biggest bar to new ideas.
Author: Edward de Bono - English PsychologistIdeas , Time , New , Need
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Author: Edward de Bono - English PsychologistSometimes , Way , Problem , Situation
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Author: Edward de Bono - English PsychologistLook , Simple , Powerful , Creativity
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Author: Edward de Bono - English PsychologistYou , Mind , Business , Believe
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