Phrase by 'David Ogilvy'
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If it doesn't sell, it isn't creative.
Author: David Ogilvy - English BusinessmanBusiness , Creative , Sell
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Author: David Ogilvy - English BusinessmanPeople , Research , Ignore , Advertising
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
Author: David Ogilvy - English BusinessmanYou , Me , People , Day
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
Author: David Ogilvy - English BusinessmanMore , Than , Excellence , Satisfying
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
Author: David Ogilvy - English BusinessmanYou , Good , Great , Nobody
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
Author: David Ogilvy - English BusinessmanLife , Best , Good , Experience
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
Author: David Ogilvy - English BusinessmanLife , You , Relationship , Doctor
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Author: David Ogilvy - English BusinessmanNight , Attention , Ship , Advertising
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
Author: David Ogilvy - English BusinessmanLife , Long , Age , Secret
Never stop testing, and your advertising will never stop improving.
Author: David Ogilvy - English BusinessmanPhrase of the day
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