Phrase by 'David Ogilvy'
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Author: David Ogilvy - English BusinessmanYou , World , Business , Creative
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Author: David Ogilvy - English BusinessmanYou , Will , Important , Advertising
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
Author: David Ogilvy - English BusinessmanPeople , Become , Us , Company
The consumer isn't a moron; she is your wife.
Author: David Ogilvy - English BusinessmanYour , Business , Wife , She
Advertising is only evil when it advertises evil things.
Author: David Ogilvy - English BusinessmanOnly , Things , Evil , Advertising
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Author: David Ogilvy - English BusinessmanThought , Image , Brand , Contribution
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