Phrase by 'David Lauren'

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Right now, we're trying to make sure that what we produce is as good for the environment as possible or, at least, helps clean up another problem.

Author: David Lauren - American Designer
  Good , Trying , Problem , Environment


I want people in their 20s to think of 'Swing' the way a generation in the 1960s thought of 'Esquire' - as the voice of young thinkers.

Author: David Lauren - American Designer
  People , Think , Way , Thought


Ralph Lauren is about creating stories, creating concepts that consumers want to live in. We are about creating dreams.

Author: David Lauren - American Designer
  Want , Live , Dreams , Creating


We are ambassadors of American style, but we're in awe of British style.

Author: David Lauren - American Designer
  American , Style , Awe , British


Polo is about the aspirational lifestyle of the sporty person, on and off the field.

Author: David Lauren - American Designer
  About , Person , Off , Lifestyle


When I look at a Ralph Lauren store, it is not a store: it's an experience.

Author: David Lauren - American Designer
  Look , Experience , Store , Lauren


Sportswear and activewear have been evolving over the years, and what makes it interesting is how you reflect the culture in which we're living in - whether it's creating clothing for a certain sport or creating new materials that we think athletes or people who are physical want to wear.

Author: David Lauren - American Designer
  You , People , Think , Culture


OM was really sort of at the cutting edge. They have the best quality, the highest performance, the longest list of technology measurements you can gather - so we felt like they were the right partner for us.

Author: David Lauren - American Designer
  You , Best , Technology , Partner


Ralph Lauren has always had a story. At first, my father told the story just through his designs. Now we're constantly looking for new ways to tell that story through innovation and technology.

Author: David Lauren - American Designer
  Father , Looking , Innovation , Technology


We're a close family, and we've always believed in working hard to achieve our dreams.

Author: David Lauren - American Designer
  Always , Family , Dreams , Hard


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