Phrase by 'Steve Easterbrook'
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Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.
Author: Steve Easterbrook - British BusinessmanYou , People , Perspective , Strategy
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.
Author: Steve Easterbrook - British BusinessmanTime , Experience , McDonald , Enjoyable
Ordering food has not changed for 30 or 40 years.
Author: Steve Easterbrook - British BusinessmanYears , Food , Changed , Ordering
Everyone likes a burger now and then, and that's absolutely fine.
Author: Steve Easterbrook - British BusinessmanEveryone , Now , Burger , Fine
When you get things right, good things happen.
Author: Steve Easterbrook - British BusinessmanYou , Good , Good Things , Things Happen
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.
Author: Steve Easterbrook - British BusinessmanYou , Process , Business , Strength
When you're in a turnaround situation, you cannot incrementalize your way out of it.
Author: Steve Easterbrook - British BusinessmanYou , Your , Way , Situation
As you get little pockets of success, then suddenly the light bulbs go on in everyone's head, and more leaders get more confident and make more, bigger decisions, and customers respond well, and it becomes a bit of a flywheel.
Author: Steve Easterbrook - British BusinessmanYou , Success , Light , Confident
What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions.
Author: Steve Easterbrook - British BusinessmanPeople , Good , Change , Tolerance
The business cannot ignore what customers are saying when the message is clear: We're not on our game.
Author: Steve Easterbrook - British BusinessmanGame , Business , Saying , Ignore
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Don't take no as an answer. Anyone can achieve anything (Buddy Murphy)
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