Phrase by 'Satoru Iwata'

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The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced, as the history of the music industry has shown.

Author: Satoru Iwata - Japanese Businessman
  Music , Me , History , Age


If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.

Author: Satoru Iwata - Japanese Businessman
  People , World , Better , Fear


Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.

Author: Satoru Iwata - Japanese Businessman
  Game , Great , Change , Power


It was very fortunate for Wii that a lot of households around the world decided to connect the Wii to the living room TV.

Author: Satoru Iwata - Japanese Businessman
  World , Living , Room , Living Room


At Nintendo, we do not run from risk. We run to it.

Author: Satoru Iwata - Japanese Businessman
  Run , Risk , Nintendo


When it came time to take a job, I had the distinction of joining the smallest company of any graduate in my class. I left to become only the fifth full-time employee of HAL, and when I told my father this, you can imagine, it was not the happiest moment in the history of my family.

Author: Satoru Iwata - Japanese Businessman
  Time , Family , Father , History


Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success.

Author: Satoru Iwata - Japanese Businessman
  Work , Laughter , Fear , Success


In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.

Author: Satoru Iwata - Japanese Businessman
  Over , Development , Started , Soon


I believe that if we don't make moves to get people who don't play games to understand them, then the position of video games in society will never improve. Society's image of games will remain largely negative, including that stuff about playing games all the time badly damaging you or rotting your brain or whatever.

Author: Satoru Iwata - Japanese Businessman
  You , People , Time , Society


The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for the value of content to fall.

Author: Satoru Iwata - Japanese Businessman
  World , Value , Place , Fall


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