Phrase by 'Richard Edelman'

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I wake up every day, and the family fortune is on the line, and that's a good thing.

Author: Richard Edelman - American Businessman
  Family , Day , Good , Wake Up


We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Author: Richard Edelman - American Businessman
  See , Future , Digital , Advertising


We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.

Author: Richard Edelman - American Businessman
  You , Business , Person , Authority


We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.

Author: Richard Edelman - American Businessman
  New , Way , Clients , Journalism


The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.

Author: Richard Edelman - American Businessman
  Being , Change , Marketing , Pace


We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.

Author: Richard Edelman - American Businessman
  Me , New , World , Relationship


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