Phrase by 'Richard Edelman'
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We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.
Author: Richard Edelman - American BusinessmanChange , Opinion , Awareness , Attitude
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
Author: Richard Edelman - American BusinessmanBest , Will , Creative , London
Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.
Author: Richard Edelman - American BusinessmanWorld , Better , End , Feedback
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.
Author: Richard Edelman - American BusinessmanHonor , Power , Opinion , Media
In a world of dispersed authority, the battle for the truth will be won or lost with the employees.
Author: Richard Edelman - American BusinessmanWorld , Truth , Battle , Employees
Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks.
Author: Richard Edelman - American BusinessmanYour , Art , Politician , Talking
I take the subway to work. I fly coach back and forth to Chicago.
Author: Richard Edelman - American BusinessmanWork , Back , Coach , Fly
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization.
Author: Richard Edelman - American BusinessmanBusiness , Stand , Stand Up , Employees
Most smart companies should make themselves media companies. That means they put out their own information.
Author: Richard Edelman - American BusinessmanOwn , Smart , Media , Information
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.
Author: Richard Edelman - American BusinessmanPeople , Creative , Problem , Advertising
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