Phrase by 'Michael Schudson'
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Sales may lead to advertising as much as advertising leads to sales.
Author: Michael Schudson - American SociologistLead , May , Sales , Advertising
If advertising is not an official or state art, it is nonetheless clearly art.
Author: Michael Schudson - American SociologistArt , State , Advertising , Clearly
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Author: Michael Schudson - American SociologistPeople , Find , Culture , Advertising
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Author: Michael Schudson - American SociologistAmerican , Advertising , Rely , Determine
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Author: Michael Schudson - American SociologistMore , Own , Best , Advertising
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Author: Michael Schudson - American SociologistCriticism , Most , Ignorance , Advertising
Advertising generally works to reinforce consumer trends rather than to initiate them.
Author: Michael Schudson - American SociologistThan , Advertising , Consumer , Trends
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Author: Michael Schudson - American SociologistInformation , Environment , Advertising
Buy me and you will overcome the anxieties I have just reminded you of.
Author: Michael Schudson - American SociologistYou , Me , Just , Will
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
Author: Michael Schudson - American SociologistMore , Values , Power , Repetition
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