Phrase by 'Maurice Saatchi'

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If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.

Author: Maurice Saatchi - Iraqi Businessman
  You , People , Nothing , Nobody


Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

Author: Maurice Saatchi - Iraqi Businessman
  Point , Goal , Simplicity , Starting


In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Author: Maurice Saatchi - Iraqi Businessman
  Best , Mind , Future , Technology


Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

Author: Maurice Saatchi - Iraqi Businessman
  Time , Great , Nature , Creativity


America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.

Author: Maurice Saatchi - Iraqi Businessman
  Love , Money , America , God


America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

Author: Maurice Saatchi - Iraqi Businessman
  America , Dignity , Born , Independence


The Tories win elections when they lead on economic competence.

Author: Maurice Saatchi - Iraqi Businessman
  Lead , Win , Economic , Elections


Advertising at its worst will be killed by the Internet. And rightly so.

Author: Maurice Saatchi - Iraqi Businessman
  Internet , Will , Worst , Advertising


When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Author: Maurice Saatchi - Iraqi Businessman
  Mind , Experience , Thought , Service


Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Author: Maurice Saatchi - Iraqi Businessman
  Think , Will , Respect , Intelligence


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