Phrase by 'John Sculley'

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As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Author: John Sculley - American Businessman
  Experience , Service , Brand , Customer


Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

Author: John Sculley - American Businessman
  Internet , Care , Health , Cloud


I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world.

Author: John Sculley - American Businessman
  World , America , Change , Step


People who take risks are the people you'll lose against.

Author: John Sculley - American Businessman
  You , People , Lose , Risks


Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.

Author: John Sculley - American Businessman
  Think , Good , High , Apple


The future belongs to those who see possibilities before they become obvious.

Author: John Sculley - American Businessman
  See , Future , Become , Possibilities


We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

Author: John Sculley - American Businessman
  Family , Children , Teachers , Parenting


There are just moments when all the stars are aligned for breakthrough products.

Author: John Sculley - American Businessman
  Just , Stars , Moments , Products


The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location.

Author: John Sculley - American Businessman
  Content , Technology , IPhone , Personal


I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

Author: John Sculley - American Businessman
  You , Enough , Mistakes , Chance


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