Phrase by 'Eric Ries'

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Nowadays people talk about PayPal's founders as prescient geniuses who would inevitably change the world. It was, however, not so obvious that PayPal would taste its first major success by helping people sell Beanie Babies on eBay. But they had a vision, a hope, and the perseverance to try multiple iterations until they got it right.

Author: Eric Ries - American Businessman
  Change , Success , Perseverance , Hope


Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.

Author: Eric Ries - American Businessman
  People , Science , Alone , Vision


I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work and what we need to do is not come up with more good ideas. We need to go and test as many of those good ideas as possible.

Author: Eric Ries - American Businessman
  Ideas , People , Work , Good


The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.

Author: Eric Ries - American Businessman
  Work , Reality , Perseverance , Hard Work


When we're in the shower, when we're thinking about our idea - boy, does it sound brilliant. But the reality is that most of our ideas are actually terrible.

Author: Eric Ries - American Businessman
  Ideas , Thinking , Boy , Reality


It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence.

Author: Eric Ries - American Businessman
  People , Think , Today , Small


The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class backgrounds. These founders were not wealthy when they began. They were hungry for success, but knew they had a solid support system to fall back on if they failed.

Author: Eric Ries - American Businessman
  People , Support , Success , Fall


The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.

Author: Eric Ries - American Businessman
  Ideas , New , Money , Reality


Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.

Author: Eric Ries - American Businessman
  You , People , Think , Enough


You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process. Process drives culture, not the other way around, so you can't just change the culture, you have to change the system.

Author: Eric Ries - American Businessman
  You , People , Culture , Change


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