Phrase by 'Douglas Rushkoff'

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Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them.

Author: Douglas Rushkoff - American Journalist
  People , Important , Place , Social Media


Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles.

Author: Douglas Rushkoff - American Journalist
  Look , People , Technology , Digital


One argument against open systems is that they become open to everything, good and bad. Like a Richard Meier skyscraper, the anal retentive, Bauhaus elegance of the Mac does prevent the loose ends and confusion of a less sterile environment. But it also prevents fertility. Apple's development must come from within.

Author: Douglas Rushkoff - American Journalist
  Bad , Good , Apple , Elegance


Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'

Author: Douglas Rushkoff - American Journalist
  Way , Enough , Television , Saying


Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

Author: Douglas Rushkoff - American Journalist
  Power , Red , Shoes , McDonald


Every new computer program is basically doing some task that a person used to do. But the computer usually does it faster, more accurately, for less money, and without any health insurance costs.

Author: Douglas Rushkoff - American Journalist
  New , Money , Health , Insurance


Beyond the hype, style, and speculation, the truth is that the iPad is really just another tablet device. A really big PDA, where a touchscreen does what a laptop's keyboard used to do.

Author: Douglas Rushkoff - American Journalist
  Truth , Style , Beyond , Truth Is


When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history.

Author: Douglas Rushkoff - American Journalist
  Work , History , Looking , Computers


Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles.

Author: Douglas Rushkoff - American Journalist
  Internet , Free , Way , Beautiful


I am much less concerned with whatever it is technology may be doing to people that what people are choosing to do to one another through technology. Facebook's reduction of people to predictively modeled profiles and investment banking's convolution of the marketplace into an algorithmic battleground were not the choices of machines.

Author: Douglas Rushkoff - American Journalist
  People , I Am , Choices , Technology


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