Phrase by 'Yves Behar'

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When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas.

Author: Yves Behar - Swiss Designer
  Ideas , People , Think , Vision


The idea of designing something that is like something else is incredibly uninteresting and boring.

Author: Yves Behar - Swiss Designer
  Idea , Something , Like , Boring


I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.

Author: Yves Behar - Swiss Designer
  Think , History , Business , Unique


Fuseproject was founded in 1999, and the notion behind it, which is alive and kicking today, is fusing different disciplines. Our teams are absolutely incredible at their own discipline, but most importantly, they're incredible at partnering with each other.

Author: Yves Behar - Swiss Designer
  Today , Alive , Behind , Discipline


The Swiss can be very difficult.

Author: Yves Behar - Swiss Designer
  Difficult , Very , Swiss


I never felt truly at home in Switzerland.

Author: Yves Behar - Swiss Designer
  Never , Home , Switzerland , Felt


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