Phrase by 'Sheena Iyengar'
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We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we don't know what we are seeing.
Author: Sheena Iyengar - American EducatorKnow , Desire , Born , Choose
I'm a great believer in the idea of not choosing based on our taste.
Author: Sheena Iyengar - American EducatorGreat , Taste , Our , Believer
When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice.
Author: Sheena Iyengar - American EducatorMe , Background , Young , Choice
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off I mean that if people feel they have control over their lives, they call in for fewer sick days from work. They have a lesser probability of having a heart attack or stroke. They live longer. They're happier.
Author: Sheena Iyengar - American EducatorYou , People , Work , Heart
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we've ever had before.
Author: Sheena Iyengar - American EducatorYou , Feel , Choices , Control
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.
Author: Sheena Iyengar - American EducatorUs , Anything , Choices , Choose
When companies try to guess what consumers want, they essentially make the choice for consumers.
Author: Sheena Iyengar - American EducatorWant , Make , Try , Choice
Knowledge should be a public good, and I want my ideas to have as much exposure as possible.
Author: Sheena Iyengar - American EducatorIdeas , Want , Good , Knowledge
The expansion of choice has become an explosion of choice.
Author: Sheena Iyengar - American EducatorBecome , Choice , Expansion , Explosion
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with a lot of combinations that don't do much for us or are far more complex than they need to be.
Author: Sheena Iyengar - American EducatorNeed , End , Choice , Construction
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