Phrase by 'Roy H. Williams'

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A good story often increases the salability of an item without increasing its actual value.

Author: Roy H. Williams - American Businessman
  Value , Good , Story , Without


Lives, like money, are spent. What are you buying with yours?

Author: Roy H. Williams - American Businessman
  You , Money , Like , Yours


Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Author: Roy H. Williams - American Businessman
  People , Business , School , Advertising


No trade will be made unless they want the thing more than they want their money.

Author: Roy H. Williams - American Businessman
  More , Want , Money , Will


Numerals are images of amounts. But the amounts they represent are real.

Author: Roy H. Williams - American Businessman
  Real , Represent , Images


One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

Author: Roy H. Williams - American Businessman
  New , Us , Opinion , Positive


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