Phrase by 'Rosser Reeves'
Warning: We collect thousands of phrases from different public resources. We are not responsible for any incorrect content or inaccurately information related to the phrases we collect on our website. Famous phrases, proverbs, short phrases, phrases from kids. Phrases about friendship, love, cinema, family, humor, motivation, mindfullness, improvement, life and much more. Our only goal is to offer you these phrases as an inspiration so that you can make unique dedications, express your thoughts and emotions or share on your social networks. Enjoy our content.
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
Author: Rosser Reeves - American BusinessmanJust , Saying , Copy , Warm
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Author: Rosser Reeves - American BusinessmanYou , Simple , Economics , Advertising
Unless a product becomes outmoded, a great campaign will not wear itself out.
Author: Rosser Reeves - American BusinessmanWill , Great , Product , Wear
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
Author: Rosser Reeves - American BusinessmanYou , Understand , Today , Interesting