Phrase by 'Richelieu Dennis'

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By questioning the very concept of a normal standard, especially as it applies to beauty and to hair type or texture, we can begin to see how arbitrary, narrow, and potentially destructive it is and course-correct ourselves on a path to where everybody gets love.

Author: Richelieu Dennis - Businessman
  Love , Hair , Beauty , Path


Our forward track must focus on including everyone, embracing everyone, and celebrating the beauty - and normalcy - of everyone's differences.

Author: Richelieu Dennis - Businessman
  Focus , Everyone , Beauty , Differences


One of our missions has been to create an all-natural hair care line that caters to meet the unique needs of multi-ethnic consumers, which has traditionally been an underserved group in the mass market.

Author: Richelieu Dennis - Businessman
  Care , Hair , Unique , Group


My mother, Mary, has been a guiding force for as long as I can remember through the examples she's set as a single mother. She demonstrated her confidence and faith in me by investing everything in me and the business at a time when she had just lost everything.

Author: Richelieu Dennis - Businessman
  Me , Faith , Mother , Confidence


We started our company out of a need to survive, but we've built it based on a mission not only to help others survive but to prosper. Because of that, our purpose - to empower people to live more beautiful lives - compels us to keep community at our core.

Author: Richelieu Dennis - Businessman
  People , Live , Community , Beautiful


We were presented with limited opportunities to get distribution when we went to retail, so we made the hard decision to build the brand and win the community first.

Author: Richelieu Dennis - Businessman
  Community , Build , Win , Decision


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