Phrase by 'Jef I. Richards'
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In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Author: Jef I. Richards - American EducatorWorld , Speech , Advertising , Tobacco
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Author: Jef I. Richards - American EducatorBecause , Most , Creativity , Advertising
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
Author: Jef I. Richards - American EducatorChildren , Future , Believe , Congress
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Author: Jef I. Richards - American EducatorAdvertising is totally unnecessary. Unless you hope to make money.
Author: Jef I. Richards - American EducatorYou , Money , Hope , Advertising
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Author: Jef I. Richards - American EducatorBest , Lose , True , Advertising
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Author: Jef I. Richards - American EducatorInternet , Believe , I Believe , Issues
Advertising is the 'wonder' in Wonder Bread.
Author: Jef I. Richards - American EducatorAdvertising , Wonder , Bread
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Author: Jef I. Richards - American EducatorParents , Law , Child , Baby
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Author: Jef I. Richards - American EducatorWish , Believe , Powerful , Advertising
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