Phrase by 'Aileen Lee'
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Each major wave of technology innovation has given rise to one or more super-unicorns - companies that could change your life to work at or invest in if you're not lucky/genius enough to be a co-founder.
Author: Aileen Lee - American BusinesswomanLife , Work , Change , Technology
When companies are private, founders can share more about their future dreams with investors; report less; and the shares are illiquid, constraining short-term changes in valuation.
Author: Aileen Lee - American BusinesswomanMore , Dreams , Future , Changes
If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.
Author: Aileen Lee - American BusinesswomanYou , Best , Age , Looking
What is social proof? Put simply, it's the positive influence created when someone finds out that others are doing something. It's also known as informational social influence.
Author: Aileen Lee - American BusinesswomanDoing , Influence , Someone , Positive
Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.
Author: Aileen Lee - American BusinesswomanPeople , Waiting , Wait , Growth
If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.
Author: Aileen Lee - American BusinesswomanYou , New , Best , Way
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