Phrase by 'Tahl Raz'
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Some of the best logos are the simplest. One of the oldest is the mark used by the Bass brewery: a red triangle. Target has made a red circle with a red dot in the middle seem the very essence of affordable, hip practicality.
Author: Tahl Raz - American JournalistBest , Red , Target , Circle
At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism.
Author: Tahl Raz - American JournalistCompany , Shoes , Brand , Heroism
Fred Segal was founded - by none other than Fred Segal - as a tiny jeans retailer in 1968. In the 1970s Segal, began selling space to employees, starting with his nephew Ron Herman.
Author: Tahl Raz - American JournalistSpace , Nephew , Employees , Jeans
Take information technology. We have winners implementing CRM (customer relationship management systems) and losers implementing CRM. What mattered in technology is that the technology actually drives either cost reduction or superior strategy execution.
Author: Tahl Raz - American JournalistManagement , Relationship , Technology
Drilling is risky because finding oil is only half the job. The real challenge is finding the money to pump the oil.
Author: Tahl Raz - American JournalistMoney , Job , Challenge , Finding
Customers are enormously punishing when companies don't meet their expectations.
Author: Tahl Raz - American JournalistMeet , Expectations , Customers , Companies
The role of president, as George W. Bush commented in 2000, requires vision, management, and an eye for talent - not so different from that of CEO. But during the first years of Carter's presidency, his Cabinet was anything but businesslike, beset by infighting and meetings that ambled.
Author: Tahl Raz - American JournalistTalent , Management , Eye , Vision
A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-start growth. Which is perhaps why it took more than two decades for White Mountain Footwear, a privately held shoe manufacturer based in Lisbon, N.H., to finally give its own emblem some serious thought.
Author: Tahl Raz - American JournalistFocus , Looking , Mountain , Growth
A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand.
Author: Tahl Raz - American JournalistBusiness , Cards , Window , Soul
Sell your intellectual property based on a track record of success and innovation.
Author: Tahl Raz - American JournalistYour , Success , Innovation , Intellectual
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