Phrase by 'Fred Seibert'

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My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Author: Fred Seibert - American Businessman
  You , Time , Success , Entertainment


Castle Rock and New Line each have their strengths, but the great thing about New Line is that they are a real focused-market, niche-market player who understand franchises. They probably understand the franchise business in motion pictures better than anyone else out there.

Author: Fred Seibert - American Businessman
  Better , Great , Business , Pictures


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