Phrase by 'Anita Elberse'
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Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.
Author: Anita Elberse - EducatorRest , Small , Strong , Performance
Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.
Author: Anita Elberse - EducatorTruth , Choices , Media , Truth Is
Because they are inherently social, people find value in reading the same books and watching the same movies that others do.
Author: Anita Elberse - EducatorPeople , Value , Reading , Movies
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