Frases sobre ''Advertising''
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Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!
Autor: Nir EyalOnly , Out , Hard , Advertising
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Autor: Michael SchudsonPeople , Find , Culture , Advertising
The force of the advertising word and image dwarfs the power of other literature in the 20th century.
Autor: Daniel J. BoorstinLiterature , Power , Image , Advertising
Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.
Autor: Hubert BurdaSearch , Achieve , Advertising , Google
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Autor: Leo BurnettYou , People , Will , Advertising
A viewer who skips the advertising is the moral equivalent of a shoplifter.
Autor: Nicholas JohnsonMoral , Who , Advertising , Viewer
Facebook deploys a political advertising sales team, specialized by political party and charged with convincing deep-pocketed politicians that they do have the kind of influence needed to alter the outcome of elections.
Autor: Antonio Garcia MartinezPolitical , Influence , Team , Advertising
The time has come when advertising in some hands has reached the status of a science.
Autor: Claude C. HopkinsTime , Science , Hands , Advertising
Increasingly, it's actresses doing the big fashion advertising campaigns, and now there's no distinction between actresses and models.
Autor: Romola GaraiDoing , Big , Fashion , Advertising
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Autor: Stuart ChaseFirst , Law , Avoid , Advertising
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