Frases sobre ''Advertising''
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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Autor: Vilhjalmur StefanssonTruth , Difference , Deceive , Advertising
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Autor: Leo BurnettMoral , Very , Advertising , Dishonesty
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
Autor: Naveen TewariNeed , Value , Push , Advertising
Advertising degrades the people it appeals to; it deprives them of their will to choose.
Autor: Carrie SnowPeople , Will , Choose , Advertising
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Autor: David OgilvyYou , Will , Important , Advertising
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
Autor: David RiesmanAmerica , Men , Advertising , Seriously
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Autor: Leo BurnettWork , Dreams , Product , Advertising
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Autor: Morris HiteTalk , Use , Advertising , Face-To-Face
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Autor: Sinclair LewisWay , Worthless , Advertising , Economic
I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.
Autor: Charlie ErgenWorld , Think , Great , Advertising
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